I like what @solymi and @dedicatedguy both said about interactive TV, specifically mentioning Black Mirrors Bandersnatch. What if someone were to do something along those lines with say 500 different endings (short ones mind you) to wrap up your choices along the way and the specific ending you receive is block chain tied to an NFT. Its your ending. You own it. You could trade it with friends for their endings or sell it to someone that's trying to get all 500 endings for that episode or whatever. NBA Top Shot but with TV/Film/Short Form storytelling?