video conferencing has the potential of increasing productivity and efficiency by reducing unproductive travel time, preventing meeting delays, creating shorter & more structured meetings, and providing faster exchange of information.
Users want technology that is transparent to them and easy to use, allowing them to conduct business independently and efficiently.
In recent years, the growth of video conferencing has been driven by:
+A Adrive to control costs,
+A need to reduce response times
+Decreasing costs of video conferencing technology
+Negative events (i.e. war, weather & illness)
+Mergers & acquisitions, and
+Corporate downsizing.
Understanding the value obtained by implementing video conferencing helps management understand why video conferencing should be viewed as a necessity,not just a nicety. While many view the benefits of video conferencing to be measured with soft dollars, in reality those who have identified useful applications have had no trouble developing a return on investment to justify both their initial capital expenditures and their ongoing recurring costs.
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