An ICO provides for an unregulated means of fundraising for new cryptocurrency ventures. Developers sell a percentage of a previously publicly unavailable cryptocurrency to early backers of the project in exchange for real currency or other cryptocurrencies. Projects like the Useless Token–the name says it all (https://uetoken.com)–or Jesus Coin– the salvation token (https://jesuscoin.network)–but to name a few, have been fairly successful this year.
However the real engines behind a successful ICO are the so called accelerators, turnkey marketing agencies specialized in selling to the very picky blockchain market. Business has been booming for this particular part of the ecosystem. Accelerators like Ambisafe and ICO Box specialized over the last year in accelerating the process of creating and marketing an ICO. These new agencies have been generating buzz on the blockchain and also on the marketing world.
The most recent market sensation is Token Label(http://tokenlabel.com). This Israeli ICO accelerator is responsible for the smart contracts, white papers, and advertising campaigns of the main middle-eastern ICO’s. The Tel Aviv based company offers record short periods to complete the launch of an ICO–up to 2 weeks! Like any other ICO accelerator Token Label is results oriented which means an ICO is only as successful as the money it generates.
The added value of the Israeli accelerator seems to have been hiring data analysts and not marketing experts. “We have already a lot of experience marketing our own ICOs” confesses the vice-president of the Israeli power house, Gabriel Swerdlow, “So that is something else we can offer, we know exactly what not to do, because we have made all the mistakes already so our clients don’t need to go through them again.”
That is another strong market trend, most ICO accelerators are not former marketing agencies who are branching out into the blockchain but former ICO creators who offer their marketing services and experience as a way to profit from one of the fastest growing sectors on the ecosystem–ICO creation.
ICO accelerators are still, like any part of this new economy, a relatively empty market, but these agencies are bound to grow like mushrooms on a Périgord forest. If you are lucky enough to be able to choose an accelerator like Token Label for your ICO make sure you discriminate the services you are buying. Right now the possibilities are limitless.
