Google has launched a new project, which explores ways to display online advertising in a virtual reality. The project is part of the Area 120 workshop, in which employees can quickly test new products.

Users encountering a new format will see a cube with which to interact. After the user clicks on the figure or fixes a look at it for a few seconds, a video player showing the advertisement will appear from the cube.

"We heard from developers that they are interested in how to make money for their applications in virtual reality. Therefore, we began to experiment with how the format of mobile advertising in VR can look, "the company said.

Google also offered developers of solutions in virtual reality to take part in the tests of the new format. To apply, you need to fill out a form of access to the test program.