Hive is a very young blockchain, around seven months old or there abouts. The team has made improvements to the platform at blazing speeds, and this without causing significant negative effects to user experience or stability. But where the real magic of the HIVE blockchain shines is through the many Dapps that run on top of it. In fact, this probably, along with communities, is where most of the users spend much of thier time.
In order to address the need for the HIVE ecosystem to gain greater public awareness and opportunities surrounding its growth potential, I would like to entertain the idea of an offical browser based loosely on the Brave Browser model. In a nutshell, users are rewarded in crypto for viewing selected ads.
There are enough open source resources available to allow for the development of such a product and, as far as I'm aware, unlike Brave, HIVE has ready-made infrastructure to support crypto transactions, namely HBD's (HIVE Backed Dollars, etc.).
So let's get into exploring this overall concept somewhat more in detail below.
Here are some of the main beneficiaries of a HIVE Browser:
Advertisers have the possibility of building relationships to newer audiences and gaining better brand recognition. Advertisers, through browser data analysis, can also gain valuable insights into their customers interests and how they may be better served. Correlating browser data with HIVE blockchain data may reveal trends that can help in formulating marketing strategies and further product development.
The obvious benefit to users is the ability to earn crypto. Other possible benefits include earning rewards through advertiser sponsored customer loyalty programs. Users could also be eligeable for discounts and exclusives for HIVE membership and through use of the HIVE Browser.
Providers of products and services can have access to data and gain insights into their customers needs. That gives providers a laser focus and competitive advantage in a rapidly changing world of commerce. This advantage, helps providers build long-term brand loyalty among customers which in turn can tie into benefiting a business's bottom line.
This advertising model could serve as an added income stream for funding the HIVE rewards pool. And perhaps, at an appropriate point in time, the amount of HBD/HP earnings curve can be upwardly adjusted. The income could also help in covering operational expenses.
As we have seen, an official HIVE Browser can help advertisers reach newer audiences and sharpen their focus. Users benefit by earnning crypto and other rewards. Providers gain valuable insights in customer preferences and can adjust their offerings accordingly. And finally, HIVE benefits by gaining greater public awareness and gaining and additional viable revenue stream.
As previously mentioned, open source tools to build an official browser already exist and what is basically needed is someone with the coding skills and dedication to get the browser up and running. The HIVE team would be responsible for building awareness and for building relationships with advertisers. All in all, I think everyone involved stands to win.
