All is fair in business and war until society hasn’t run out of patience. Different companies in race for becoming famous filled the real and web space so much that there is a desire to answer them the same. Native advertising is perceived less negatively, but it is becoming more and more obvious for user.
Native advertising – is a kind of hype, when advertiser draw attention in a context of user’s interests. This kind of advertising waits for potential client unobtrusively there, where they look for needed content (news, recommended blocks, posts in social networks, etc.). That’s why the main advantage of native advertising is a possibility to fight with “banner blindness”, which doesn’t let even look at your information.
70% of people who constitute a specialists of native advertising in fact are not. Entire platforms, where product of native advertising is professionally created, are developing. All of these methods become absolutely useless for experienced users, also in the light of the growing consumption of lock programs that just do not miss any advertising. 30% of Internet users use ADBLOCK, 56% - is a percentage of consumers of valuable Z-generation.
Fortunately, technologies don’t stand still, allowing advertisers to present themselves in augmented and virtual reality unobtrusively and creatively. An open blockchain platform IZETEX (IZX) https://izx.io offered an innovative approach to natural PR.
Project is absolutely unique in the world practice for today and it combines the most powerful magnets for the consumer: a game, using of the blockchain technology and going beyond reality. With the help of the first game, where IZX Drive tokens are scattered on the world map (already about 80 countries), people collect virtual coins in augmented reality. Tokens from the game can be exchanged on prizes and discounts from advertisers. IZX easily monetize attention of users, especially generation of young people which is bored in the Internet and cramped in reality.
Blockchain-platform Izetex is open for independent developers of interesting games and monetization of creative ideas. Opportunities for advertisers in augmented reality are almost limitless. IZX tokens can look as you wish and can be placed where you want. It can be advertising graffiti or brand sign on the entrance to Lenin’s mausoleum, useful eco- tags upon buckets of devided trash or a lot of gold bars in dungeon of little-known pub – partner of loyalty program.
Future of native advertising has already come! Advertising has gone way beyond reality, in short time IZX developers plan to promote using gaming strategy not only their own cryptocurrency but also make blockchain available for wider public.
