I think they deserve it because of their interface is really far more superior than other exchanges(Hitbtc, poloniex and Bittrex) I have tried. You can trade easier. They also support mobile app and desktop platforms.
Registration is fast too. too bad, they close for application again due to overwhelming demand. Binance.com
Source : CCN.com
I have also wrote a post earlier about Binance Trading Platforms. Take a look and enjoy trading. Good Luck!
https://steemit.com/cryptocurrency/@ivanong/introducing-binance-exchange-trading-platform