AT&T buys ad platform AppNexus

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Recently, AT&T, the American Multinational conglomerate holding company bought Appnexus for around $2B.

Appnexus is an advertising marketplace, which has been recently struggling due to competitions from Facebook and other such platforms.

AppNexus has raised $344M from investors like News Corp., WPP, Fidelity, TCV, Microsoft, Deutsche Telekom, Khosla, etc.

AT&T buys ad platform AppNexus | Ecency