Also found out about it just last night and apparently today's the last chance to join in, lucky us! 😎
I also wonder about snax's buisness model,
I'm thinking it might be about the token's future value -
We get to reward content creators cross platform, they get a token that is likely to hold and increase value as at least some of the platforms it supports will survive, it's creating money out of nothing, rolling a non-valued token into the public hands.
From their F.A.Q:

...Noone doesn’t set or control SNAX price anyhow. Therefore we can’t guarantee that SNAX tokens will have a price eventually. Usually, the price of a crypto asset is defined on a free market, based on the activity of network users.

What's your take on this?