This seems to be a really good development, because many a times I have observed that same set of users get voted, which is of course good as they are creating the engagement but there are a few who try to engage but are left out. I guess by increasing the number of votes, this would solve the problem of inclusion of the new engagers as well.
However, I am not sure if this will have any positive impact on the ROI for the investors as the number of upvotes will be more now ?