A subliminal message is information that reaches our subconscious through images, words, signals or signs and often are not consciously perceived.
Our subconscious is always attentive to those signals that may fascinate your attention. But in fact there must be circumstances and conditioning factors that facilitate situations in which some subliminal message has penetrated to a greater extent in our subconscious without asking permission.
In many opportunities it will have happened to us that we listened to a song for the first time and suddenly we are singing it a few hours later. It also happens with texts we read or words we hear. It also happens with sudden images that can be quickly recorded by the subconscious to a greater or lesser degree depending on the impressionability of the person.
Nowadays, psychologists admit the existence and the capacity of subliminal messages to generate effects in the receptors. However the consequences on the behavior of people are not durable or powerful unless there are excesses.
It is proper of the healthiest minds to realize the situations in which subliminal messages are directed towards the mind. In that sense, control and mental attention can easily eradicate messages that have come to us without our authorization.
We must learn to block subliminal messages that can come from all directions and why not also allow some to reach us as long as they allow us a quick analysis of how convenient it is for us.
The basic concept of subliminal message, is referred to the message that has been elaborated so that it is transmitted below the normal limits of perception, in circumstances in which the subconscious perceives it but not our conscious mind. However, the receiver accustomed to these messages can develop a certain degree of awareness of what is happening. Simply in those cases, subliminal messages likewise arrive since sensory automatisms, laziness and mental laziness are stronger than the conscious will.
In music and cinema, various subliminal message techniques are used to better capture the attention of users. These messages, although generally not consciously perceived by the general public, can provoke changes in behavior in the most susceptible and impressionable people.
On television, subliminal messages are often used, which are ideas hidden in fractions of seconds in commercials, other times repeated spots of various programs that wish to be imposed on the viewer.
Many publicists take advantage of the subject referred to semiotics to appeal to the viewer's receptivity in an unethical way. And on the other hand many subliminal messages of commercials are the most pathetic examples of the use and manipulation of the spectator as it is the case of the spots of beers in which the body of a woman is deliberately related to that of the liquor bottle.
