To me it's a question of creating what and where. I have a lot of creative stuff going on. I'm creating organizations, workshops, interviews, summits and helping folks who are doing this and more be more successful with what they're doing. So I have to have a reason to step away from that creative expression to write for a different audience that isn't connected with any of that. So the amount of money I make doing it really does seem to be the deciding factor. I say that not to say I think it should/would be, but simply observing my past behavior and noting patterns.