I've been sharing TFT posts with you for a long time, but of course, I don't just play that game. I've become very interested in mobile games lately, and nowadays, mobile games mean ads. If you've downloaded a free game, you'll see ads at regular intervals as long as your internet is on. Unless, of course, you've paid to play without ads. These are usually game ads, and sometimes they can really catch your attention. So why are games and ads so different?
What do you mean, incublus? I see a gameplay video of a game in an ad, and sometimes it catches my interest. I want to try that game. I download the game, and it turns out to be something completely different from what was shown in the ad. Right now, there's a game called Kingshot that's one of the most popular free games on the App Store. Based on the ads, it's supposed to be a tower defense game. You download it, and it turns out it's not like that at all—it's a game where you build and develop a city. Or Whiteout Survival. I kept seeing ads for that game for a while. The ads show you hunting bears outside and then leaving them in an area, collecting and selling their meat, upgrading your weapon as you earn more money, and so on. Sounds like a classic idle game, right? Wrong. You download the game and see that it's actually a city-building and development game. Another example: Royal Match was another game I saw advertised a lot. In the ad, you solve interesting puzzles to save a king or a family. It sounds fun. You download the game, and that's only 1% of it. The rest is the same as Candy Crush. So why would I play this game? I'll play Candy Crush because it has many more levels and many more different combinations.
I don't know why these companies deceive people with their ads and make them play boring games they never expected. Show ads with actual gameplay footage, and you'll get more loyal players. Do players who download the game, play for 10 minutes, and then delete it benefit you? I highly doubt it. More downloads might get you higher on the charts, but they're worthless if they're not real players.
By the way, I know these are ads meant to attract attention and can be misleading, but they claim to show you in-game footage. Some ads even let you move characters and play the game. With technology being so advanced, it would be better to use it more accurately.
Anyway, I just wanted to rant a little about the mobile gaming world. I hope you enjoyed reading this. See you in my next game post.
