The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks
Affiliate Marketing is the only true “pay for performance” model of Online Marketing. The Attrace blockchain solution makes the middleman in Affiliate Marketing (the Affiliate Network) obsolete by establishing a direct connection between Merchants and This means that the mission of Attrace is to:
Reduce the very high Affiliate Network fees paid by Merchants and Publishers.
Remove all attribution and tracking analysis issues related to income earned.
Remove all fraud detection challenges given full attribution of any click.
Assures instant payment of fees earned instead of months waiting time.
Enable real value payments based on true value of individual sales generated.
Facilitate direct communication between Merchants and Publishers;
Remove restrictions for smaller and Emerging Markets Merchants;
Restrain Publishers from engaging in spamming activities.
By enabling dramatically reduced costs and restoring total trust in the sales numbers registered, Attrace would be a game changer in an industry which is worth an estimated $13 Billion in 2018 with expected 12% annual growth.1 More broadly, the Attrace platform solves all problems which constrain this industry from claiming a larger share in the total online advertising market.
Contrary to other online marketing solutions using the blockchain, Attrace is not a solution solely focussed on the tracking of actual sales achieved only, or on the payments between Merchants and Publishers. The Attrace solution is unique as it tracks every individual click/referral/lead generated by a prospect clicking on an ad - not just de resulting sales - from an Affiliate Marketing advertisement, and allocates this via a smart contract to the right Publisher.
The propose the solution:
A blockchain solution built from scratch in Golang (created by Google) optimized at all layers for the Affiliate Marketing business user case; Attrace is not a fork of anything and has not been built on top of an existing blockchain like, for example, Ethereum.
Fully modified implementation of delegated Proof-of-Stake principle, with coin holders guarding the quality of the network by supporting certain Witnesses, in return for which the coin holders get a reward.
Publishers and Merchants will not notice any changes bar the advantages of the Attrace network. The Attrace user interface will be similar to any existing Affiliate Network user interface and commissions paid between the two parties will still be in fiat currency (Euro/USD).
Commissions between Merchant and Publishers will initially still be paid in fiat currency. At a later stage, once critical mass has been achieved, there will be a push towards making ATTR the dominant payment option for commissions.
The limited Attrace Network Fees will be paid by the Publishers and Merchants in Attrace coin (ATTR).
The team:
The team behind Attrace will immediately contribute strategic traffic to the project by contributing the deal flow of a successful existing Affiliate Marketing business. This business is currently active in two of the most developed affiliate markets in the world (the Netherlands and Germany, with other countries following). This will ensure both instant market share for Attrace - as well as an immediate liquid market for Attrace tokens driven by actual users of the platform. The Attrace team has very extensive international roots in the Affiliate Marketing industry, both from the Merchants’ as well as the Publishers’ perspective, has extensive start-up experience, extensive blockchain experience and a solid background in blue-chip financial companies. Attrace is based in the Netherlands and subject to strict EU privacy and data protection laws
Whitepaper https://attrace.com/whitepaper
Website https://attrace.com/