While the Attrace blockchain solution can be applied to various user cases and markets, the focus will be solely on one thing and one thing only: Making the Affiliate Network - the middleman - fully obsolete in Affiliate Marketing. This innovation will totally change a market currently worth $13 Billion a year, and will increase its share in online marketing as a whole which is currently worth $260 Billion a year. Attrace and the Attrace token (ATTR) will have a number of compelling advantages:
While there are a number of other projects that aim to revolutionise part of Affiliate Marketing, Attrace is the only system that tracks and attributes every single click/lead/referral of a prospect, including those that in the end will not convert into a sale.
The Attrace blockchain is also the only Affiliate Marketing project with a blockchain fully built from scratch, it is not a fork of anything. Extensive research has resulted in the conclusion that none of the existing blockchain networks would be suitable to excel in the specific demands of an Affiliate Marketing platform.
Coin destruction mechanism related to the usage of the platform.
ATTR coins can generate a reward helping to protect the network’s quality by allocating votes to an elected Witness that forges blocks.
ATTR coins have a vote on network parameters.
Attrace is based in the Netherlands and subject to strict EU privacy and data protection laws.
Attrace has a Beta version about to go live which will address fully all Affiliate Marketing problems and immediately generate revenue in one of the most developed online marketing economies in the world.
ATTR Token Details
The Attrace token will initially be an ERC20 token, similar to many projects these days. But the plan is to offer a token swap in Q4 of 2018. The total number of tokens offered will be 1 billion ATTR, which will be mainly to pay network and subcontract fees for all sorts of activities in the ecosystem. Publishers have to pay a small fee per sub contract executed. This fee is paid to the witnesses who maintain the blockchain. Merchants pay network fees each time they pay commission so 20% goes to the project team for expenses and 80% will be burned.
Competitors
There are some major differences between Attrace and its competitors in the blockchain space such as the payment options, decentralized click-tracking for every single click. Other projects just track the clicks that result in leads or sales, for example. Attrace will have a low commission rate, it will offer API integration, and spam protection
Roadmap and Progress
In terms of the roadmap and prior progress, what Attrace has done so far is to create the initial design, created the data models and network protocols. Basically, they have set all of the technical foundations in place and done some initial network and software testing. In terms of 2018 milestones, Attrace is going to do a lot of UI demos, they will test their data ingestion, and give a demo of their network explorer. They will also validate their protocol and hold their token sale which is coming right up.
Looking ahead for 2019 and beyond, Attrace will focus on influencer marketing and partnerships, acquiring more traffic, expanding to other countries besides where they are initially starting, which is the Netherlands, I believe. They will also add some advanced features to make their system even more robust and to lower the hassle for all of their users.
Team
Their team is led by Erwin Werring, Leonard Zwart, and Marius Jansen. They have solid experience in the entrepreneurial space, finance, economics, startups, and blockchain in general. The Attrace website contains extensive information on the team and so do the team’s respective LinkedIn profiles. As always I encourage you to go take a look to see if you think that prior experience means that they can execute on such a project.
Token Sale Details
If you’re interested in this project, here are the token sale details. A lot more information is available in their white paper as well. Attrace will sell 50% of tokens in their pre-sale and main sale. The pre-sale is coming up June 21st to July 5th with 200 mill ATTR tokens. The hard cap will be $5 million with up to a 40% bonus. The price is 1 ATTR per $.025 including the bonus. The minimum purchase amount is 0.1 ETH, which is quite reasonable in my opinion.
The main sale will come shortly after and will last from July 12th to September 6th with 300 million ATT. The bonus will go from 20% down to 0% and the price from $.029 to $.035. So definitely the earlier you get in the better the deal will be. For the main sale, the minimum purchase will be .02 ETH with a hard cap of $9.6 million.
How will they allocate the tokens? Fifty percent will go to overall ICO and the rest to founders, advisers, and ecosystem support and more. In terms of the distribution of funds raised, Attrace will use funds for project development, marketing, business operations and other typical expenses.
Whitepaper https://attrace.com/whitepaper
Website https://attrace.com/