‘It’s just great how you phrased it! That American magazine took this part for their article with no change’, Anya chirps almost in one breath. Her speech sounds like a sort of a melody to me. ‘Actually, I really like it how you guys write here on your Dark Side portal. I’m now reading about your auctions, and it’s a great pleasure. These girls are so lucky! They get such a PR... And Nick , he will write something as cool about me, won’t he?!’
"I was surprised. No, not by her achievements. It was the ease and determination she showed when systematically working out all our ideas and recommendations, generating her own ones, just as daring, and getting them implemented at once"
It is like a phone call breaking the harmony of a symphony played. Anya has a great feminine spell. She would beguile you with her delight and admiration, gently pique your pride or vanity, and she’s got you on the hook. I've been in touch with her for six months now, and I’ve observed her with growing admiration. All her behavior is akin to a predator's instinct – she is very natural in all that she says and does.
The chirping resumes, insanely beautiful, but just as dangerous, and meanwhile I recall how I first met her. My colleagues and I, we have conducted quite a few consultations here on the Dark Side. We spoke about how to develop and promote businesses, including start-ups. They all had a common thing. Everybody wanted it 'just like ours', but their response to all our ideas was - 'this is too bold' or 'it is not right to do so'. Anya did not fall into this 'category' for even a second.
— I have been reading your site for about four years now! I really love what you write. So cool! Now I have opened a VR club. I called it VRayu [‘in the VR Paradise’ – TN]... you know what Virtual Reality is?.. Well, that's it ... however people there are trying to sell all the wrong things, all sorts of those games or videos, which you can one play once... and I do know the right thing – it is porn!.. Oh ! .. the 18+ content, that is ... But how to promote it?... So I thought about you and I realized that I must book your consultation.
A burst of compliments, brazen but sweet flattery, emotions, relevant and not-so-relevant information – all this overwhelmed us straight after ‘Hello! Nice to meet you, now tell us what brought you here?’ Her enthusiasm, charisma and energy... have not really impressed us, even though they were eye pleasing, as well as her large eloquent eyes and a blush on her cheeks.
We spoke for quite a while. From time to time, Anya Rayskaya [Anna from the Paradise - TN] (as we learned, she took this nickname for the project) exclaimed:
— That’s great! I’ll note it down just like this...
After the consultation, Nick and I looked at each other. The project was really cool. It was Rock-n-Rolling. Just one of those we like. Moreover, the girl was livelier and more energetic than the whole bunch of those metropolitan businessmen. If she does not get frightened, she can get this thing rolling quite well. With this thought, we returned to the veranda to continue our interrupted midday break.
"Frightened", what a hope...
'That’s a bit of a cheeky face!' I laughed a couple of months later having stumbled upon a post by Anya Rayskaya in social networks. Its title looked eye-smartingly familiar: ‘The Common Sin.’ Dipping into texts in her newsfeed, I came across whole pieces of our own articles. Well integrated, by the way.
A month earlier, she wrote to me on Instagram, lavishing me again with her flattery and gratitude for the consultation and at the same time, proudly speaking of her achievements. Honestly - I was surprised. No, not by what she accomplished. It was the ease and determination she showed while systematically working out all our ideas and recommendations, generating her own ones, just as daring, and getting them implemented at once. So she boasted, generously spicing up her news with flattery in our address, and accurately weaving in more and more questions. I answered with pleasure, pretending not to understand that I was milked for a free consultation. However, for me it was no longer 'free of charge'. Anya paid with the most valuable currency, and it was worth much more than the cash she had paid us the first time. She paid with the implementation and realization of all our ideas, advice, and even casually dropped hypotheses. So we stayed in touch, and I watched her project with interest.
Once during our conversation, Anya realized that her cover was blown with 'borrowing' our texts and said:
— I decided that if you ever notice it, I would refer to your own article 'Buy a fake.'
The meaning of the article was, of course, slightly distorted, but the move itself was good. I told you, she is audacious. And she is gorgeous in being so. One can but admire her level of audacity and courage. Let me tell you a story. Recently, Anya went to apply for a job as a prostitute. Precisely so. She went to a real whorehouse with a Ma’am and all other attributes. Anya simply realized that her club is often compared with brothels, and she thought that she had not enough knowledge to counter objections. I wish to emphasize that she didn’t go to a strip club, but right off to a brothel, and the very next day she came up on social networks with a detailed report of it. Not even in Siberia have I seen anyone so reckless.
Now that I write this text, Nick is speaking to a common friend and laughs into his phone:
— Ilya-boy has fallen in love!.. He is writing that story without even turning his head!
Well, maybe I’m in love. I’ve spoken to many people about business. I advised some of them, helped others, even more of them I’ve seen. Seen them striving, doubting, failing and taking off. For me, all these fade in comparison to Anya.
In just a few months, Anya created not only a business that made money. She created a brand that grows every day, contrary to the market forecasts, provoking the jealousy of competitors. Almost right away, she managed to open a second club, and now she is building a franchise. By the way, next week, she will feature in the Observer magazine. She is one hundredth of a percent. Almost a statistical error. That very error that changes the world and creates new things.
When Anya and I were discussing the franchise, I thought about how to persuade her to put up her very first franchise for our auction. Even without a reserve price. Nick was right, I must be in love, for one cannot be so stupid for any other reason. I barely started speaking my offer out, when Anya exclaimed joyfully:
— That's great! Then we can rock-n-roll together!
So what did I expect? We rock-n-roll!
I can recall many people, who were looking for a magic ticket to the business, and I told all of them, rather, I passionately argued that this does not exist. Well, even the best of us do make mistakes. Now Anya's franchise is up for our auction without a reserve price. This is that very ticket. They say, that to believe in a miracle you need to see it. Well ... Anya. You are my Miracle!..
To be continued...
https://auction.fatcats.market/ - the Auction for Paradise Franchise
Ilya Kvatsashvili, author of the Dark Side of Business
