The All-Seeing Nucleus Vision
Founded in 2014 in Harvard University, Nucleus is an integrated technology solution that integrates and presents previously unreported data retailers and other enterprises engaged in “brick and mortar”, with its own blockchain technology and sensors in real time. The solution, built the Nucleus, which currently has sensors ION, located on a ten realnyh the retailers, maintains a network of data with a unique identifier of visitors and sootvetstvuyushie user base. Own IOT sensors do not depend on any RFID, WiFi, Bluetooth, or even facial recognition technology.
In the long term, the goal is bridging the gap between online and offline retailers. The company is based on several investors, including Tim Draper, Reliance Capital and others. Telecommunications plays a vital role in the functioning of technology, and a partnership agreement was signed with Vodafone.
The initial development strategy focused on the retail, but the platform Nucleus can have application in various fields.
Nucleus for retail
Nucleus was built on the world’s first IOT identification system (the blockchain) that allows you to create the largest universal loyalty program with cryptocurrency. It allows retail brands to build and implement customer-centric marketing, which uses data as of online sources and physical stores. The platform uses the blockchain, sensors, data and intelligent Analytics to create automated solutions that generate customer loyalty. Retail Nucleus IOT provides analysis of customer behavior that was previously impossible, such as the ability to track customer visits to view preferred routes and paths in the store, favorite foods and products, and predict customer behavior in the store. This creators personalized customer base, which will provide greater udovletvorennost customers. Using the blockchain, Nucleus aims to accumulate information from the real world. The purpose is tracking 2.6 trillion of purchases by customers who visit 91 million stores worldwide, in real time.
Giant corporations around the world have traditionally monetized their customer data solely for their own benefit. Nucleus allows the monetization of these data and their customers. Marker nCash will be currency for exchange of data and compensation for data providers.
Nucleus security
IOT is already being used as security system for residential complexes and industrial facilities, and this gives a huge opportunity in the coming years. The industry is severely lacking a comprehensive and intelligent solution, in which there is a problem of confidentiality. Nucleus will allow to solve this problem.
Nucleus IOT is a system of sensors, which can become an indispensable component of residential complexes, commercial and industrial facilities to ensure security by identifying potential threats and intruders, and transmit these data to the interested parties or the authorities using the blockchain.
This information can be used in real time for security when the premises can be monitored in case of emergency situations or entry of unknown persons and also to the case after the incident, when IOT sensors can be used to identify intruders. Micropayments in the form of markers nCash allow secure transmission of data between the different stakeholders and the IOT. Nucleus will make the world a safer place for all.
Nucleus and the Internet of things
The Internet of things (IOT) is already present in retailing, making the company closer to its customers than ever. After Nucleus-revolution in the sphere of retail trade and industry public safety, the company is intent on connecting the world through ecosystems available ustroystv IOT. Technical team Nucleus began to develop solutions for Nucleus House, the Car Nucleus, Nucleus Health, agro Nucleus, Nucleus of the City and Nucleus of Aero. Platform Nucleus can have mashtabno application systems for smart community/smart city, agriculture, transport, health and home control.
Strengths and benefits
Nucleus has invested three years in research and development of technology to build a patented sensor technology, which eliminates all disadvantages of existing technologies such as Bluetooth or Wi-Fi beacons to identify, in real time, any person residing in the vicinity of the sensor Nucleus of the IOT.
Novatorstvo for the Internet of things with support for client identification
In essence, Nucleus IOT — enabled application identification of the customer ecosystem. Scalable technology Nucleus has 12 layers that effectively integrate technology and systems leading technology vendors such as Intel, Radysis, ODM and operators. Since a Nucleus produces data that was not previously covered, this technology is capable to offer very valuable information for retailers, especially after missing data using “narany” layer.
The product is already on the market
Using the technology of smart sensor Nucleus, retailers can now interact directly with customers before they enter into the store. International retail brands such as Giny&Jony India, is already using Nucleus to deliver personalized offers to customers on mobile phones.
Nucleus — the new generation
Assessment of technologies already in the market, revealed a number of weaknesses in authentication and Analytics in these products. Nucleus today delivers the performance for 15 % more than someone else. Because of this superior performance, retailers expressed enthusiasm after see Nucleus in action.
Differentiated experience with clients
Retail customers are unlikely to get a personal prices, individual offers, or special offers from the brands or loyalty from the store. This is primarily due to the inability of staff to distinguish between customers in offline stores. With Nucleus, customers receive personalized rates, accurate recommendations and suggestions in real time. Customers also earn nCash tokens every time they visit or buy in the store that enables them to monetize their trading data.
For more details follow the links:
Web-Site: https://nucleus.vision
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