When you properly apply the right SEO technique and social media marketing, you are bound to see a truckload of visitors on your website. But then you found out none of them convert into your actual audience or customers. If that is the case, something must have gone south with your overall strategies, but what? That is why we are here to give you some clues about that matter so you can take actions immediately to make up for everything. Without another ado, here are inbound marketing tips on why your visitors do not convert:
No Clear CTA
Have you provided enough opportunities for the visitors to convert? One of the reasons why they do not convert is because they just are not able to. Therefore, you need to make it easier by placing clear Calls to Action throughout the website’s header or footer pages. You can also have a temporary pop up when the visitors have been staying on your site for more than 20 seconds. Either way, you have to include conversion opportunities beyond your ‘contact us’ page. By doing so, your conversion rates will not suffer.
No Google Analytics in Place
You cannot turn a blind eye to Google Analytics. Aside from providing free features, Google Analytics will inform you about important metrics you cannot afford to ignore for enhancing your marketing strategy. If you use the tool, you will immediately notice whether you website has everything to make your visitors convert into your audience or customers. In addition, the tool will help you determine what pages you need to address and find out the platform mostly used by the said visitors. If you do not use Google Analytics, you will not be able to updates things that matter to your visitors and cannot fix what you need to be fixed.
No Specific Demographics
Make everybody please with your business is a no go. Instead of pleasing them all, you will end up deeming your audience to generality which is not advisable for converting the right people. Everything from your website’s design to your offerings should be specified to a small range of user demographics. If you fail to address this issue properly, your chance to attain a high conversion rate is slim to none. Keep in mind to design your website based on the specific demographics so that your audience can see your value and your efforts to help them find what they are looking for. Therefore, it is suggested to study your demographics through Google Analytics and do some market research so you can adjust your website design easily.
No Sufficient Value
One of the key determinants to increase conversion rates is the value you are offering. It is a matter of exchanging one thing for another. The visitors are willing to give you their information or closing deals with you as long as you showcase the value. Otherwise, you will not win any conversion if your value is not worth the amount of info or money you are asking for.
While your traffic achievement is something you should be pleased about, it does not matter much if they do not convert as conversion is a major key to a successful website. Hope the inbound marketing tips above will give you the idea on what you should do to make your audience convert.
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Sources:
startupgrind.com/blog/the-three-reasons-why-your-visitors-dont-covert/
optinmonster.com/7-fears-that-prevent-your-visitors-from-converting/
forbes.com/sites/jaysondemers/2015/04/02/5-common-reasons-your-website-isnt-converting/#7376765e4814
relishstudio.com/blog/reasons-website-does-not-convert-what-you-can/
tributemedia.com/blog/5-reasons-your-website-isnt-converting-visitors-into-leads
