We have been working in the eventful world of ICOs for over a year, so as promised in our Telegram Channel here are some insightful truths and tips to help you run a successful campaign.
Let’s start with something fun. The first thing we learned is that there are numerous ways you can get scammed, the most popular being adopting the identity of an influencer. Some were basic but others were quite creative, even managing to fake any email address by using tools like Emkei. To give an example, here is the email we got after being contacted in telegram and asking the impersonator to validate from the real email address:
Address is the same as listed in the Suppoman’s Youtube channel
Tips on how to avoid being scammed:
2. You should have been a crypto youtuber
Not only has the ICO boom allowed startups to quickly get a capital for their business, but also allowed people making youtube videos related to cryptocurrencies, blockchain, ICOs earn a staggering amount of money. To give a taste of what fees crypto youtubers are able to ask due to companies willing to pay anything for promotion of their project, here is an offer we received from youtuber CryptoChemist:
Since the token value was 0.10 USD, he could have earned the equivalent of 1'000'000 USD. Not a bad haul for one video, we even thought about making a youtube channel of our own.However, Youtube is a good investment for gaining traction for your company, just try to find the perfect balance between what your marketing budget allows you to spend and if the fee for the video is acceptable based on relevant content and channel engagement.How to measure the success of a Youtube channel or video? Pay attention to these ratios:
Similar to other industries, using Influencer Marketing works very well for ICOs. It is a fast way to improve your project credibility and gain you instant contributors. There are various types of influencers:ICO experts:These are experienced researchers who review ICOs and share the results with their community. Most of them are refusing payment for their work, so if your ICO gets a high rating from them or even a commitment to invest, it will gain you both followers and contributors without spending anything.Visit CryptoDiffer for the list of top ICO experts.Blockchain Influencers:The so called ‘celebrities’ of the blockchain industry. Getting these people to sign on your project as an advisor would gain you access to their large amount of followers and get free mentions in news, as they get daily coverage of their activities.Check CryptoWeekly 2018 edition of the top 100 most influential people.Having worked on several projects, we managed to build close relationships with some of the influencers and they helped us to a successful campaign.
Don’t waste your time and money on low-quality sources on the off chance it will gain your project recognition. To give an example, listing sites. We spent days both building a database and applying our projects to get listed. And from 250+ sites any noteworthy traffic was coming from only 5–6 of them.Tips on how to evaluate a website:
Some our favorite:
The same logic should apply to youtubers. Even though Youtube is one the best ways to get traffic to your website, don’t waste valuable resources on bad channels just to have a video about your project. Here are the ones that worked well and didn’t cost a fortune:
Work on it early and often. Here are just some of the benefits your project can have from a real community:✅ Give valuable feedback
✅ Attract Investors
✅ Organic and word of mouth growth
✅ Run a successful campaign without whales
✅ Stay faithful during market crisis or mistakesTips on how to build a strong community:
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