Just like many things in life, you can do ICO Marketing the hard way — doing tasks manually and spending much more time on it, whether it is by choice or simply because you don't know better, or — you can use some various tricks and tools that help you make your daily marketing journey much more productive.Here we will look at several tools that have helped us with our ICO marketing activities.
Mass mailing
Whether it is for a weekly newsletter or you just want to promote your Tokensale's special offer, an e-mail is a good way how to reach your subscribers and leads.We like to use mass mailing services for such activities.Generally most e-mail marketing solutions will offer you:
You will not go wrong if you will choose:
✅ Getresponse — https://app.getresponse.com/
It is a paid tool — you will have to pay a montly fee. The amount will differ depending on which plan you will chose — plans mainly differ on the amount of e-mails which you want to store in your account . We find it simple to use and organize the e-mails depending on how far the leads have gotten in the funnel and then sending them specific e-mails.We used to be hooked on Mailchimp, but after the fairly recent Mailchimp ban on ICOs, we are no longer using it.
Influencers
As we already mentioned in our “How to measure the success of a Youtube channel” blog post, when working with Youtubers (and influencers in general) we have to be very careful not to fall for the fake ones.Luckily there are tools designed specifically to provide all the necessary statistics for us, so that we would be able to determine them.
Here are some tools that have helped us with it :
✅ Socialblade — a great tool which can provide a good amount of insight and analytics of influencers.E.g. how the number of Youtuber's subscribers and views amount has changed over timeJust look for patterns and see if you can find something “strange” in them.
✅ TwitterAudit — https://www.twitteraudit.com/
Straight forward lets you see what part of a specific Twitter account followers is fake and what is real.
✅ SparkToro — similar to TwitterAudit, but features also more specific statistics of each Twitter username — e.g. average likes per tweet.The amount of accounts you can check is limited on SparkTore — 25/per day.
Website tracking
This is more of a necessity than just a tool. We would be surprised if you don't have it already. But are you using it and tracking everything that you should track? It can make it easier to make decisions on where to spend money on, which can then lead to campaigns with a higher ROI.The whole website tracking topic could probably be something to speak about in a separate blog post, but for now we would like to stress mainly the importance of tracking the traffic sources.
As ICO Marketers, there are so many areas we need to focus on and sometimes spend our money on :
We need to know which of the exact efforts is paying off the most, which one is bringing the most traffic and contributions.Use:
✅ Google Analytics — Click on Aquisition →All Traffic → Source/MediumMaybe you just launched a new design for your project's website and want to know if the website visitors are actually clicking and scrolling where you want them to? Knowing that would let you know what needs to be changed.
✅ HotJar is just what you need. Use their Click and Tap, Move, or scroll heatmaps.
Chat services for your website
Want to catch the attention of your websites visitors and turn conversations to contributions?
Website chat services can be a great tool for this.We recommend:
✅ Drift
Social media management services
In our blog post “Community Management for ICOs”, we mentioned how important it is to be consistant with your social media. There are several social media management tools/schedulers, where you can keep a track of all the content that you post and plan and schedule them ahead. Sometimes you might want to post your content each day at the same time of the day.Social media management services are a great way to go.We recommend:
Social Media Management Platform | Buffer
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to…buffer.com
Social Media Calendar | Loomly
Loomly is a simple social media calendar tool that helps teams and individuals streamline their content publishing…www.loomly.com
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