Photography has been gaining increasing popularity since the development of high quality cameras. From camera phones to DSLRs, the photography tools have increased greatly in quality and are increasing day by day in terms of production as well as usage. The photography industry has grown a lot over the last few years. There are so many online forums and platforms where people display the work and get reviews from peers. However, it still is an underrated industry and it faces many problems in terms of making profits.
The biggest problem that photographers face is their lack of legal ownership of their work. Since there is not much scope for photographers to directly communicate with potential clients, they are forced to involve third-party middleman companies for licensing their pictures to customers. During this process, the middleman companies like Shutterstock and Getty end up earning most of the revenue generated while the photographer doesn't make much profit. In addition to the 85% revenue generated that they get, they also enjoy more rights and ownership of the photos that are sold through their platform.
In fact, this problem is not just with the photography sector. Most industries work on the concept of communication through middleman parties who make most of the profit and leave the artists or creators with minimum earnings. Thus, there is a dire need for a system that eliminates the middleman but at the same time assures security and transparency in the peer-to-peer communication model enabling direct communication between the producers and the consumers.
The Blockchain Solution
To solve the middleman problem, Wemark has developed the Wemark protocol, which is based on blockchain technology. In this protocol, blockchain provides a way to create a distributed marketplace, where creators can directly license their content directly to customers while keeping all the rights to their content and maintaining control over its price. The protocol is powered by smart contracts to enable transparency and security. Thus, blockchain eliminates the middleman, and provides a decentralised platform.
Wemark has already taken off on its journey to greatness by launching Wemark.com for photographers, which has more than 40,000 photos and 3000 contributors. To make sure it definitely succeeds, the team has top experts in the fields of stock photography, blockchain technology and online marketplaces as a part of their advisory board.
Website:https://www.wemark.com/
Whitepaper:https://www.wemark.com/whitepaper.pdf
ANN:https://bitcointalk.org/index.php?topic=3293253.0
Author:ICOmantra
Btalk profile: https://bitcointalk.org/index.php?action=profile;u=2152283
