If you have been meticulously going through your morning newspaper every day, you would have read about the data leak incident at Facebook that came to light a few weeks ago. Cambridge Analytica is an organization that specializes in data gathering and analysis. The firm was successful in siphoning off data from Facebook servers of about a million users, without their consent. Not only this, multiple incidents have come to the fore where an organization's server is breached by an external agency and data of users is either stolen or siphoned off. How is this a big deal? What use is all these data to corporations? How can corporates or organizations make use of this data to diversify its revenue potential?
What's all the big fuss about personal data?
"Data will talk to you if you're willing to listen" – Jim Bergeson.
Yes, data speaks. Data speaks volumes. A collection of organized data sourced from multiple streams is actually more valuable than gold (or any other precious stone for that matter)! With new and revolutionary advancement in the information and technology sector, big data analysis has made it possible to comb through huge reservoirs of data to predict a pattern and arrive at a conclusion. Corporations can use this data to identify buying patterns and taste of users, and can design or market products accordingly. This is what makes personal data extremely valuable. Data means money. Although it is the consumer's or the end user's data that is being used for analytics purposes, the user does not benefit financially from this transaction. The data only passes from one corporation to another corporation.
Lot of security measures have been deployed to keep the data of users safe. Data in the wrong hands can often spell doom and lead to dire consequences. However, people with malicious intents often find a way around the strict firewalls set up to protect user's data. Blockchain is a digital ledger system that promises to take cybersecurity to an altogether different level. It can store data in a transparent and secure manner – so secure that till date no one has been able to breach the data stored in a blockchain network. It is completely decentralized and only the user can access or modify the data with a combination of both the public and private keys. Now you might be wondering – why not store sensitive user data on the blockchain itself? It will be secure, immutable and safe! However, I will propose an alternative option - store data on the blockchain, but give the user the ability to trade that data for money! How does that sound?
The Opiria Platform and the PDATA token:
The Opiria Platform proposes a revolutionary strategy - allow the user to store their data on the all-secure blockchain network, and then give them the ability to sell their own data to corporations for a small fee. Third party organizations who are looking for genuine user data can register as customers in the Opiria network and contact users through the platform to buy their data. Users can also take answer surveys to get monetary benefits. This will change the dynamics of the data gathering industry forever. The customers can pay the user using PDATA token.
The ICO and the team:
The Opiria Platform will drive the initial development of the ecosystem, maintenance and general outreach through an Initial Coin Offering (ICO) where the investors can buy the PDATA token. For the ICO offering each token will be priced at USD$0.10. The public sale will last from April 20th, 2018 to 15th June, 2018. The token will be based on the Ethereum blockchain and will be a standard ERC 20 token. The Opiria project has a world-class team with a background in highly scalable solutions. The board of advisers bring in world-class strategy.
Conclusion :
Of late, I have seen multiple ICOs claiming to protect the user's data using blockchain technology. The proposition of the PDATA powered Opiria platform is totally different from the rest. Passing on the financial benefits to users for their data is a very welcome move. It will enable people to share their data only if they want it. The project has a wonderful team to execute the strategy. If they stick to their strategies ad deadline, I personally believe the project will be a great success. It already has registered clients such as Audi and Intel. Scaling won't be an issue for the underlying strategy.
This might just be one of the top Initial Coin Offerings to watch out for in 2018!
Website:https://opiria.io/
Whitepaper:https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
Telegram:https://t.me/PDATAtoken
ANN:https://bitcointalk.org/index.php?topic=3076122
Written By:ICOMantra
Profilehttps://bitcointalk.org/index.php?action=profile;u=2152283
