OPU LABS: A BLOCKCHAIN SOLUTION FOR SKINCARE

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Technology is contantly crosing its expected boundaries and we have seen its functionality in virtually all aspects of our lives. The best out of its innovation is perhaps, the introduction of the Blockchain technology.

The technology had not changed the traditional method of doing things but had also introduced new concepts. Cryptocurrency trades were perhaps its major achievement in addition to decentralization. Today, a handful of blockchain projects are springing up here and there, digitizing industries globally. The team at Opu Labs seeks to digitize the skincare solution industry by integrating the blockchain technology among others.

WHAT IS OPU LABS?
OPU is an ecosystem that brings different Skincare Platforms together. The Opu Native intelligence in collaboration with guidance from Professionals will help individuals to analyze their skin conditions. And with this knowledge of what our skin needs, We can then make informed decisions on goals to set for improvement, monitor the progress of our efforts and ultimately achieve results. Instead of relying on novice advice from social media and friends, etc., we can now have an expert diagnosis.

CHALLENGES
the skincare industry has grown to a multibillion industry, thanks to the growing demand of skincare products and services by the teeming number of worldwide users who are faced with various skin conditions. Globally there is a gap between skincare professionals and skincare solution seekers. Thus, there is a need for a global platform-more like a global ecosystem, where skincare professionals will be able to meet the needs of these skincare solution seekers.

15% of consumers get skincare advice from professional dermatologists, but over 80% would like advice from them in purchasing products but there is a dearth of these skincare professionals globally.
Consumers complain about the presence of too many
Products and services with multiple functions, they want personalized recommendations that they can have confidence in without having to spend time and money researching and testing multiple options.
Consumers struggle to find cost-effective solutions.
When a consumer realizes a product being used is not having the desired effect on his/her skin condition, there is likelihood to discontinue usage.

SOLUTION
Opu Labs in the bid to bridge the global gap between skincare professionals and skincare patients; even more so address other skincare market challenges, targets to pioneer a global digital solutions platform for skincare measurement, management and monitoring.
Opu global digital skincare solutions market place will allow the swapping of data, information, and rewards such that benefits are channeled to patients, dermatologists, treatment centers, brand specialists, and product manufacturers and in order to achieve this feat the integration of apt technologies such as AI (artificial intelligence), blockchain technology, big data, search, image analysis and e-commerce will be adopted systematically. There is also a provision for rewarding users who contribute information and insights to the viability of the platform and these rewards or rather incentives are done using the Ethereum-backed crypto-coins.

BLOCKCHAIN INTEGRATION
Opu is powered by blockchain technology (ethereum blockchain) in order to ensure the secured storage and swap of information between consenting parties.

Reward skincare and consumers for completing activities that benefit the community.
Providing skincare professionals with the technology services
Offer cryptocurrency incentives to encourage participation
It will help users to tap into collective knowledge in an ecosystem guarded by trust.

TOKEN ECOSYSTEM
Transactions will be made on Opu using an electronic currency token native to Opu called the Opu coin. This token is supported by the ethereum cryptocurrency.
The OPU coin will be the payment method of the Platform.
opu eco.PNG

CONCLUSION
Opu is the first of its kind platform for the skincare industry. It is a unique app that combines the power of blockchain technology with a robust rewards model. Opu Coin will be the pioneer digital currency of the skincare market. It will power the ecosystem that runs on the robust blockchain network.
As an individual, not only will you be rewarded with Opu Coin for completing various tasks, but you will also be able to more easily achieve your skincare goals. Moreover, the Opu Coin can be held, traded, or simply stored in your e-wallet.

ROADMAP

Early 2016 –2017