It looks like there's nobody doing SEO, based on my findings. So maybe we can rank in the top 500k websites in the future, if we take action. AEO was mentioned in @crimsonclad's proposal but I think they (whoever the site admin/marketing team are) can do the basic SEO that I outlined above to start with.

I'm no expert but I worked in digital marketing agencies in the past (SEO/SEM) so I know what to look for. This is just the tip of the iceberg.