Insightful and I agree that the name may cause confusion. However, you will need more data to analyse the performance of the brand. Monthly traffic volume, sign ups, referrals, inbound links, conversion rates to name a few. Before any major rebrand, you need to be sure where the problem is. If it's lack of traffic, do you have a marketing plan in place? SEO takes time but if implemented properly is a good long term strategy. Now there's also AEO to consider. Are you being mentioned by Claude, Gemini et al? Without any clear analytics data, nobody in marketing can even begin to tell you what's wrong. In a past life, I did technical SEO and paid ads so happy to discuss further. Just my 0.02.