It's bullshit and goes against the very ethos of the globalist EU, but then, we tolerate it, so. We've been watching the games here in English, if it helps. It works in Prague and worked in Italy for my mum. I know it's not the same as watching in your own language (nothing beats Romanian commentators for me), but better than nothing, and better than watching in a language that you don't understand.
RE: Difficult to watch the FIFA games in a different language in the EU, because all EU states are geo-blocking each other. Welcome to the single European market.