"It doesn't cost that much" or does it..?

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Okay, econ boys and girls, what's the fallacy here? Assume for the moment that the prices in the lower picture are accurate (I am skeptical, but it's not the point). Why is this comparison fallacious?

Note : I hate memes that imply people are poor because they're dumb.

"It doesn't cost that much" or does it..? | Ecency