Hi Peter, thanks for your efforts.
comparing Publish with Steemit is a very interesting issue! since different topics get different amount of attention on each platform. so maybe the fact is there are different people attracted to each of them.

regarding their tokens, there is no publish token. they are crypto agnostic! so they are open to all tokens.

their consumer base may be very smaller than steemit (let's say 10 times smaller) but the engagement is considerable.