The same way as you would level up a building in a guild hall, except your "surveyor" explores your land to find rarer properties that may not have been identified at the initial survey.
This could burn even more DEC over time than a single use only potion; and is an additional mechanic to allow "second hand" plot owners to get value out of land that may be put to market by existing holders.
RE: SPS Governance Proposal - Boost Land Survey Chances By Burning DEC/DEC-B