When I think about part 2 of this, I think that it is simply changing the definition of what an asset is. Anything can be an asset if you get the story right. That's how every episode of shark tank works, even with products that have no market.

That's how marketing and advertising convinces us that we want and need things that we can literally live less stressful lives without rather than with.

But the classic adage can't be escaped: