It was data on comments. Since snaps appear on chain as comments in the filteringnI set up - that's why I saw the highest votes onncomments in the skatehive.app - ie I was confused initially why people with 1 "comment" had 200+ votes on their comments until i out the puzzle together.

I am focusing more on analytics of top level posts at the moment, but I may revisit short form content on chain in the future - depends on how bored I get.