The intention is good, but I really don't think the domain name is worth the battle. Steem was designed to have frontends all over the internet, and that, in my opinion, is what should happen. Other businesses just need to do the ground work to launch a frontend and make it popular.

You should do your neosteem domain and provide STEEM burning for ads, this is how STEEM becomes valuable. It should always have been using the burning feature for promotions on all the condenser frontends, and there should be a solid decentralized tool for this used across the many different frontends.