I'm sure if it were not because most celebrities, including sports personalities, depend on PR to sustain their careers, we'd be getting more opinions like this one.
It is hard for any intelligent person to accept as truth something so questionable. From the very creation stories to the rather inmoral precepts that rule most religions in the world, it is hard to play along without suspending critical thinking and logic.
That's what faith is ultimately, and that's what belief is predicated under.