The idea is that users won’t just earn from a post for 7 days. They can keep earning from it long term.

Whenever someone visits a user’s profile and ads are shown there, the ad revenue generated from those views would be shared with the user. So the more traffic a user’s profile gets, the more they can potentially earn from the ads.

This way, users have an incentive to keep creating good content and building their profile instead of only earning for the first 7 days after posting.