HivePeople: 3 Month Report

hivepeople(65)

Published in

#hivemarketing

Words

728

Reading

4 min

Listen

Play

I can't believe it's been 3 months since we created our Twitter account and began to do work to improve the Hive ecosystem.

This article details most of the work I've done:

ONBOARDING

Onboarding is a problem that Hiveonboard.com by @roomservice solves (mostly). You can get your personalized referral code and also track the progress of all the users who joined Hive with your referral link.

HIVEPEOPLE METRICS

Number of Users Onboarded by @hivepeople: 29
https://hiveonboard.com/referrals/hivepeople
Number of users who commented or posted: 15
Amount of HP delegated to new referred users: 150 HP

Twitter Analytics @hivepeople

https://twitter.com/HivePeople

Current followers: 1,027

APRIL

TOP TWEET

MAY

TOP TWEET

JUNE

TOP TWEET

As you can see, the reply to Andrew Yang yielded the most traction.

Created HIVENOOBS Series of Tutorials

HIVENOOBS: Get a Free Hive Account in 2 Minutes: Hiveonboard.com
@hivepeople/zpkknkag

HIVENOOBS 1: Getting Started With Hive
@hivepeople/hive-for-noobs

HIVENOOBS 2: Create Your Hive Account
@hivepeople/hivenoobs-create-your-hive-account

HIVENOOBS 3: Private Keys
@hivepeople/hivenoobs-private-keys

HIVENOOBS 4: If You Have A Steemit Account, How Do You Switch to Hive?
@hivepeople/i-have-a-steemit-account-how-do-i-switch-to-hive

HIVENOOBS 5: Where To Trade Hive: List of Exchanges
@hivepeople/hivenoobs-5-where-to-trade-hive-tokens-list-of-exchanges

HIVENOOBS 6: How to Get Help on Hive
@hivepeople/hivenoobs-6-get-hive-help-and-tech-support-hive-198524

HIVENOOBS 7: Where to Get Free HP: @giftgiver
@hivepeople/are-you-new-and-have-zero-hp-visit-giftgiver-and-get-saved

Contests and Marketing

#OWNYOURDATA

Twitter

https://twitter.com/HivePeople/status/1273480168141537280
- HivePeople

Hive:

@hivepeople/ownyourdata-hive-twitter-campaign-first-20-people-who-retweet-earn-1-usdhive

Mother’s Day Contest

Twitter:

https://twitter.com/HivePeople/status/1256713239578148864
- HivePeople

Hive:
@stellabelle/hive-mother-s-day-contest-caption-this-to-win-4-rolls-of-toilet-paper-100-usdhive-hive-154303

I’ve also done a lot of smaller scale Twitter engagement contests that are too numerous to list.
None of this has been paid marketing campaigns, just organic reach. When we get a big campaign created, we would like to apply for funds from the DHF to fund it.

Design

Created the Infographic that appears on Hiveonboard.com under the Quick Start Guide section: https://hiveonboard.com/what-is-hive

Hive Posters

GIFS

Videos

Created Hive Marketing Community on Peakd:

trending/hive-154303

Created Hive Marketing Discord:

https://discord.gg/7yYFEq3

The Hive Marketing discord channel is a working group. There are channels that list Live Social Media campaigns, and channels to put your Hive graphic into. You can see upcoming social media campaigns, and contribute your skills to them.

We have an entire section devoted to onboarding, and a place to put onboarding problems, and onboarding solutions.

Before embarking on any big marketing initiatives and while working with @roomservice, @hivetrending and others, it became clear that some big problems would need to be solved first before any serious attempt to onboard new users was done. Onboarding and retention seem to be the two biggest problems right now in Hive. We have a decent-sized Referral Program campaign created and ready to launch as soon as @peakd integrates the Hiveonboard API.

Through a recent survey I ran on Twitter, I learned that 39% of respondents got stuck and could not post while being a new user and running out of RC:

This was very shocking as I had little idea that this was occurring on a large scale. I knew this would have to be solved before any marketing initiatives were rolled out, and @hivetrending today created a solution using the @giftgiver site.

RETENTION: Users Who Start Out With 0 HP And Get Trapped Quit

Retention is a seperate problem that @giftgiver mostly solves. We still have the issue of not being able to message new users directly once they join Hive though.

THE SOLUTION To Running Out of RC

@giftgiver is a site that gives out free HP to new accounts who can’t post or comment. Go here to get some HP delegated if you’re out of juice: https://giftgiver.site/

Today @hivetrending built a bot that scans the blockchain for accounts who run out of RC or have low RC. A bot delivers a message to the user telling them how they can get help. It looks like this:

Example post:
https://hiveblocks.com/vacation/@portallake/newbie-photography49b3392e974b3est

@resourceful/re-newbie-photography49b3392e974b3est-20200703t191102z

Collaborations

Plankton Support

@planktonsupport

Plankton Support was created by @hivetrending, and we are following the curation trail in order to support brand new hive accounts, giving these people their first upvotes. To follow the curation trail (which is manually selected), choose planktonsupport on hive.vote: https://hive.vote/

Collaborating With: @hivetrending, @roomservice, @giftgiver, @jeanlucsr and many others in the Hive Marketing discord channel.