These things sounds good and all, but I have a question:

Do you have any actual plans to get people onboard? In terms of advertising campaigns etc. or are you leaving that to the "people" so to speak?

I mean, like I've also stated previously, the main reason for people to join steem in the early days was because they had a good chance to earn money.

With time, without starting a discussion of why, it became far more difficult to earn than in the early days which is also the main reason for most of the inactive accounts (at least from my understanding). If and when people didn't earn what they expected to earn, they basically gave up on steem.

What they expected to earn was their own imaginary goals based on false and/or inaccurate advertising and due to the extreme rewards authors earned from their contributions at that time.

Now, when the value of steem has dropped and it has become harder to earn than in the early days, one would think that we would need some amazing advertising campaigns to reach the "masses" you are talking about. Especially marketing that is true, legit and accurate, and not some mumbo-jumbo that is made up by greedy users who've bought their way to the top...

So, do you have any plans to execute some form of advertising campaigns or will you be passive in that sense and let the existing user base stand for that?