They arent giving them to Nfty. SPL the company will be opening them (honestly they are their packs until someone buys them) and creating decks for the Nfty site. SPL will own the cards forever so the only real hit to anyone is the jump in card supply but that wont be a huge problem because they will be combining almost all the cards opened and it will be driving real new players, which is something SPL sorely needs.