One of the chapters of Social Media Influence Business eBook is dedicated to setting up a professional Social Media account.
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You must first understand that your Social Media Bio is a pitch.
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Once people get value from your content, they immediately move straight to checking out your profile.
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Let your Bio be constructed such as to trigger "Learn More" conversation.
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I have seen so many Bios make this one mistake - Writing so many things they do, and leaving people confused.
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How can I read a content, for instance about Facebook Ads but, your Bio says, "Content Manager, Fashion Designer, Entrepreneur, Social Media Analyst, Digital Marketer, Music Artiste"...
Ogbeni! Wetin happen?
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Also, if you have "Entrepreneur" on your bio. It's fine. But, please what kind of Entrepreneur are you.
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Some people try to create ambiguous Bios like this thinking it will get people to hail them, "Omo, Jack of all trade"... No! You are confusing your clients.
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My own bio when I started out was written:
Medical Scientist
Dance Artiste
Social Media Analyst
Digital Marketer
Ecompreneur
Love Therapist
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And yes, I was doing all of those and nothing to show for it really until, I rebranded.
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This is what I suggest you do in creating a Professional Bio. Use this format:
Your Name (Already there)
What you do that brings Money and you are positioning on Social media as.
How you do what you do.
The End.
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The Bio is like meeting someone for the first time and you have to introduce yourself professionally.
You don't go trying to impress people only to be interpreted as a confused person, no...
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My Name is Henry Glowz.
I'm a Technopreneur.
I show Smartphone Users how their smartphone can boost their Productivity and Profitability.
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The question that comes next from that person is "How can my Smartphone make me more money and more productive"...
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If you are multitalented, I can understand... But, out of the many things you do, one of them fetches you money the most, that's what you would like more people to know about you as an Expert in.
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So, can you reintroduce yourself on the comment? Someone might be interested in what you do.
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Got value? Yaaay or Naay?
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FNI.
The Smartphone Business Consultant.
