How to tackle refunds in your business.
And What causes refunds.
I'm so happy to write this piece today.
I hope you're doing great.
we're all know how refunding can damage someone business.
I once witness someone close to me that started a business that got folded within four years.
Elijah started a digital marketing agency that specialize on e-commerce.
an agency that he called dig6. the first year was not too good for the agency due to the fact that people didn't knew about digit6 but the second year went well.
Everybody love the agency until he started
**Why Do Customers ask for refunds **
Delay in delivery the services or product.
this is very important reasons while people asked for refunds or cash back because some orders are time sensitive
when its pass the time the person that needed the services or product he or she will definitely ask for a refund.
The product or service didn't meet the customer expectations.
This is when customer bring that own assumption about the product or services
this mostly happen in people on the clothing or fashion niche .. offering a refund here is nice to avoid chargeback.
** a gift**
If the product was a gifted one.
because gift always come with a disclaimer that you can return it if you don't like it.
it's likely for this kind of product to be returned to the seller and it's advisable to send a refund to avoid chargeback.
Another important reasons that's very alarming reason while you get so much refunds is when a customer that bought a services or product from you found its somewhere else with cheaper price than what you are selling.
and big bonuses. here the customer found the Same product with a good offer better your own..
another reason to be consider here is when the product is of good quality to your own comparing to what he or she Saw in other places..
The customer ordered the wrong product or services
This happens alot in the eccomerce industry where people ordered something The don't want maybe because of their device they used to access the internet.
to solve this problems is to always make your description bold enough so people can see very well.
Remorse buying.
This is when someone make a purchase of something The don't need but the decide to bought it.
Reduce in refunds rate can increase brand revenue and leads to business to excel.
Thanks for reading my post.
Images design by me using pixellab
