NOIZ Chain: PROJECT BENEFITS

NOIZ CHAIN PROJECT

There is always a lot of chatter surrounding the use of blockchain technology in various sectors. However, tiny part of the discussion centres on what blockchain can do for the advertising industry. While it may seem unlikely to have an application for the technology in the real advertising world, blockchain is proving very many sceptics wrong.

A fundamental reason as to why blockchain could prove essential in advertising is how the industry is structured. From the payments to the advertising traffic, everything works on centralized structures which are often not so secure or reliable. A good example is advertising fraud cases that recently hit Facebook.

However, with blockchain-based advertising, we can finally re-invent our system with advertisers getting the ability to conduct business directly with the advertising publishers. The best part is that all these will be possible on a peer-to-peer basis.

NOIZ chain is an upcoming blockchain venture that will provide for a decentralized ad network where publishers and advertisers can authenticate the customers and advertising data. Additionally, the blockchain ad network will incorporate a peer-to-peer system where customers and advertisers can feel comfortable to interact and engage in ads and get incentives. It is an AI-enabled, decentralized ad exchange platform based on the blockchain. It provides data transparency and solves the problem of ad fraud by using a Proof of Engagement concept that validates user data.

NOIZ can be classified into following parts:

Cognitive banners for better engagement:
Artificial Intelligence enabled Nikola banners are 30x more engaging and give advertisers direct access to these engagements. Ad interactions are recorded over blockchain for transparency.

P2P Ad Exchange:
Advertisers and Publishers can connect directly and buy / sell ad inventory over the platform. Community controls the quality and votes against advertisers with bad business ethics, or a publisher involved in plagiarism or fake news.

Automatic Airdrop and Rewards Wallet:
NOIZ lets advertisers airdrop tokens for buying products (coupons), loyalty (reward points) or just engaging with the banners. NOIZ wallet lets users collect these crypto coupons and Reward points, that can be redeemed at Advertiser websites or NOIZ Chain partner companies.

Permissioned Privacy protection:
NOIZ gives users total control on their private data. By design, Its cannot be or controlled by NOIZ blockchain in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.

NOIZ CHAIN BENEFITS

As with any blockchain venture, there are plenty of positives especially for NOIZ Chain plan to revolutionize the advertising industry. Consequently, if they are successful, NOIZ could present the following benefits for the advertising participants:

Efficient advertisement spending details.
High engagement in advertising campaigns from customers.
Increased brand loyalty.
Building more trust between ad publishers and the networks.