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The ‘clean girl aesthetic’ is a term that has been floating around the internet (primarily TikTok) for a few months now. It refers to a look and lifestyle that is effortlessly chic and elegant while remaining casual and minimal.
The clean girl lifestyle is centered around the notion of appearing highly put together, without hinting that it took any time or toil. Self-care is a priority, and maintaining the aesthetic consistently is almost a fulltime job.