Todays B2B buyers have evolved. Up to 70% of their decision-making process could be completed before they ever reach out to your company.
Assuming that is they can find you online!
They have the technology constantly at their fingertips in the form of Smartphones and Tablets and they know where to find information.
72% of the modern buyer's decision-making process begins on the Google search engine platform.
Over 70% of buyers conduct extensive research multiple times, before contacting vendors to move forward with a purchase.
They know what the want… and they want it now! 91% of B2B buyers have indicated they prefer and in many cases expect, instant access to on-demand content from vendors.
When they reach out they expect a fast response. Buyers are 21 times more likely to proceed with the sale when connected within 5 minutes.
Modern buyers value quality, easy to digest, relevant content. 65% of B2B buyers state that the quality of the content has a significant impact on their buying decision.
Is your business ready to be found by the modern buyer?
In this day and age, it is essential to have an extensive online presence that is accessible on multiple devices with content that is in the viewer's preferred format and can be easily found.
Is your content easy to find online, in multiple formats and places, ready to answer all your potential customer's questions?
If not, give Novalead a call and find out how easy and cost effective it is to make your company visible to the modern buyer so you can get more business.
Email: [email protected] or Call: 08456 170 697 us to find out more.
Website: www.novalead.co.uk
Statistical Sources for the Modern Buyer:
DemandGen, InsideSales, Avanade, CEB and Pardot.
About Novalead Limited
Novalead Limited is a Yorkshire based digital marketing agency focusing on cost effective lead generation and digital services for Small to Medium sized Enterprises.
For further information please contact: Mike Hardcastle, Director,
Novalead Limited Meadowfield Drive, Hoyland, Barnsley, South Yorkshire. S74 0QE
Telephone: +44 (0)845 617 0697
