source rollingstone.com
Do you see this girl here? She's not real. She's just a bunch of bits and pixels. Her name is Tata and it's a full AI generated """"artist"""" made by the grammy winning - globally recognized - hip-hop/pop/r&b producer Timbaland.
In case you don't know who he is, Timbaland is a producer that became internationally famous thanks to his work on many amazing pop albums that broke charts back in the early 2000s like: FutureSex/LoveSounds by Justin Timberlake, Loose by Nelly Furtado and many single hits like Apologize by One Republic that you know for sure:
We cannot deny the incredible influence he had in bringing a brand new, fresh sound to the mainstream pop. A darker, sometimes almost dissonant but really interesting twist on the "bubblegum pop" that the 90s had us used to.
Just listen to Maneater by Nelly Furtado. A song that was very hard for me to listen at the time because of it's aggressive sound. Now I see the genius behind that production and I think that album is so much underrated...
Go to 1:28 for the song start
Timbaland... you dirty little shit face (sorry not sorry). Why I'm saying so?
Timbaland source
Timbaland teamed up with the AI music production company Suno to create Tata, the first full AI-generated artist. The first one at least at a mainstream-pop level.
In fact Timbaland also teamed up with a bunch of people to create Stage Zero, an AI entertainment company with the aim to produce, push and promote a roster of AI-generated artists, of which Tata is just the first one.
Look, I know there are many AI enthusiasts here that see in AI the future of humanity and only new and great possibilities. You are wrong, you're just wrong. As those who say AI is just bad and brings nothing good, they're wrong too.
Using AI for creative purposes I think should be permitted only for little innocent things. If you're a content creator who needs a random song to put in the background of your speeches, that's ok. If you need a cover image for your blog post, that's ok. If you need a little clip to play while you're talking on your video, that's ok.
If you generate a whole bunch of songs with AI and get money from streaming and selling them IT'S NOT OK. YOU ARE A FUCKING PARASITE, SHAME ON YOU!
If you generate a whole bunch of pretty pictures and sell them as merchandise on t-shirts and stuff and get money from them IT'S NOT OK. YOU ARE A FUCKING PARASITE, SHAME ON YOU!
If you generate a whole bunch of videoclips and sell them around the internet for businesses and people to use, IT'S NOT OK. YOU ARE A FUCKING PARASITE, SHAME ON YOU!
What is wrong with the Timbaland situation is that he's setting a base level for allowing other big producers, and even worse, big record labels, to cut out human artists. We all know they're here for profit, they just look at the money side. And not having human artists to deal with is so much cheaper, easier, comfortable, controllable and profitable. Fucking capitalistic profitable!
And not having human artists to deal with is so much cheaper, easier, comfortable, controllable and profitable
Timbaland and one of his partner in Stage Zero used similar words to explain why is better to work with AI artists rather than human ones. Shame shame shame!
screenshot from Timbaland's YouTube channel
To make this situation even more cursed, you must know that, from the Covid lockdown period since recently, Timbaland went live on Twitch and YouTube with a format where music producers and artists could send him their songs to have feedback from him.
Given the fact that he usually totally roasted them just because yes he can, some people started having the doubt that he could have used all those songs that little independent artists submitted to train its Suno AI profile and use those sounds for his own """artistic""" purposes.
Watch this, from 6:55:
Big shout out to our brother Curtiss King for exposing all this rotten cursed stuff going on behind the curtains of the music business.
Timbaland is being accused of using those songs and he responded, saying he doesn't train the AI algorithm, he's just learning how to write better prompts. FAKE. LIAR. SHITHEAD.
Where's the art jail? Put him in now and never let him go.
I am an artist, a music one. I CREATE THINGS MYSELF, they come from my brain, from my hands. I learned how to do it. I spent money to get the gear that I need to do it. I love to do it. I put my vital flow into doing it. And it's the same for visual artists, drawers and painters, writers, videomakers and so on.
If you do that with AI and you are getting money and resources away from REAL HUMAN artists, well FUCK YOU, from the bottom of my art.
Can you do it? Are you allowed to do that? Yes, you can. The system let you do that. But I will shame and course you forever.
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If you're curious about who I am and what I do you can visit my website harbiter.com or my Instagram.
Check my music NFTs collection on NFT Showroom
That's REAL music, made by a REAL human being called Samuele, existing in his flesh and bones, who struggle everyday to bring his art out there, against a system that is finding everyday a new way to cut out art and create disposable content for greedy un-artistic businessmen to become even more richer. Fuck them. Fuck the system. VIVA LA MUSICA
