SN (SapientNitro) is a multi-channel marketing services company that creates and manages the world's largest brand marketing campsaign. SN combines communications, branding, and trading expertise to design, build, and execute combined multi-channel brand experiences to create good-performing business results. With more than 7,000 employees and 32 global offices in North America, Europe and Asia, SN creates global multi-channel marketing and SNS campaigns. SN's main operating area is Boston's headquarters and disaster recovery site.
The large network of SNs is made up of custom web applications such as Windows 2008 Web Server, SQL 2005 Server, Linux Web Server and BridgeTrack, which are used to create enhanced campaigns. BridgeTrack is a digital marketing suite composed of customizations of SNs that provide host, reporting and many other features. Network hardware, on the other hand, uses Cisco switches and Fortinet firewalls together with custom built firewalls. Prior to introducing A10 Networks Application Delivery Controllers (ADCs), several legacy SLB devices performed content and application load balancing and management.
Flexible, high-performance and highly scalable data center
SN's marketing campaign is a service that dramatically increases brand awareness and product awareness among consumers. Since running a marketing campaign will result in a dramatic increase in web traffic, the host environment must be highly available and always ready. High-performance ADCs are essential to quickly deliver high-availability online content to your customers.
Introducing important key features in SapientNitro's environment
2048-bit SSL Offload: The A10 Networks ADC provides hardware-based SSL offload functionality to simplify SSL certificate management and reduces the hardware requirements of the Web server. If you are offloading SSL via the A10 Networks ADC, you do not need to upgrade any servers to upgrade your entire server farm with 2048-bit keys. This means that the Web server no longer needs to be handled separately.
L7 HTTP Content Switching: Redirects client traffic to the server pool, providing end users with the best search experience.
No Licensing Policy Model (No Licensing Fee): All A10 Networks appliances deliver the highest performance and outstanding software features at no additional license cost. A10 Networks has unlimited use of all the features of the product, and always has the full capacity to be used at any time.
Logging: Web traffic statistics are very important for proving and analyzing the results of certain changes in marketing content. The A10 Networks ADC provides extensive and flexible logging capabilities.
In addition to the excellent ADC products and features of A10 Networks, SN engineers were very pleased with the help they received from A10 Networks Technical Assistance Center (TAC). "Support from A10 Networks feels like a business partner, not a vendor," said Anthony Camilo, general manager of infrastructure at SN.
summary
Host companies such as SA (SapientNitro) who create and run marketing campaigns need an application delivery controller (ADC) that is very dynamic and demanding. A10 Networks provides high-performance solutions that allow SN to deliver content and services to customers quickly. This solution creates a highly flexible, scalable, and highly available environment. The production environment can be expanded on demand. A10 Networks offers a very competitive price with a licensing policy that includes all features but does not incur any additional costs. SN is further planning to introduce aFleX TCL scripting and global server load balancing (GSLB) capabilities. A full-featured license policy that can be deployed at no extra cost. "Without service interruption, we can now run our marketing campaigns!" Said SN's infrastructure manager.
About ADC
A10 Networks' ADC is a scalable, high-performance application networking platform that reduces total cost of ownership (TCO) for enterprises, web assets and Internet service providers through energy-efficient solutions. With the A10 ADC, customers of all sizes - small, medium, and large - can benefit from superior application availability, scalability, performance, increased infrastructure efficiency, and a faster end user experience. The A10 ADC features a comprehensive L4-7 feature set and flexible virtualization technology such as A10 Networks' aVCS ™ Virtual Chassis System for multi-tenancy, public, private, and hybrid cloud environments. The ADC of the A10 delivers industry-leading, superior IPv6 transition technology, along with large-scale IPv6 migration solutions from a variety of companies around the world. Thank you!
