Hello, world!
Today I will tell you how to make money by browse feed of your favorite social network. In my articles I like to write briefly about the main thing, as the saying goes "Brevity is the sister of talent". Let's start!
So, if you decided to start promoting your business in Instagram, then you need to have clear answers to the following questions:
QUESTION: What is your special feature and competitive advantages? Why should I, as a customer, buy from you?
THE ANSWER: Low prices, high quality and a wide choice are banal template phrases and they DO NOT work! The question concerns positioning.
QUESTION: Who is your target audience?
THE ANSWER: Girls, women 18-45 years - this is NOT the target audience. If you do not know how to determine it - google help. Target audiences can be several. Write the avatar of the average client - who is he? Age, sex, place of residence, education, occupation, marital status, income level, values, interests, "pains", fears - the more, the better.
QUESTION: Who are your competitors?
THE ANSWER: You need to find them in the Instagram, subscribe, track the actions. It is ideal to write out the strengths and weaknesses of each.
QUESTION: What are the promotion objectives?
THE ANSWER: Increase in sales / attraction of new subscribers / increase in % of involvement / formation of the company image / popularization of the brand.
QUESTION: How much money are you willing to invest in the promotion each month?
THE ANSWER: Some are ready to work even in a minus, investing all the profits in development. Others can not afford it, because they need to support а family.
QUESTION: What was done on the account? How already promoted, advertised, what methods used? What was the result?
THE ANSWER: Analysize what works, what does not, and most importantly, why. We consider the cost of a new subscriber.
In conclusion, if the person you want to hire to promote these questions does not ask, then you should think about whether he really is an expert or just winds up more bots and likes. That's all I wanted to say.
Thank you for attention!
