The rally car mostly counts partners and similar leads in its KPIs. Its a tool for getting our foot in the door. It only does straight onboards during conferences. It's done very well. It also saved a lot of money during conferences where it was used as all we need is a car instead of an expensive stand. The other metric of the car is in televised rally coverage and fans at the rally and watching it. Those exposure numbers are very high. I believe we had it pegged at a million during just a few of the races.

Right now the goal is to have the rallies connected to side events for in-person onboarding and B2B. This is another one where we may need to use that QR code method although since the events are typically outdoor we may have enough space for Checkinwith.