That's the problem, the community can't see improvement because Value Plan's level is nowhere close to where our competitors are. It seems like a lot of money here but its nothing in comparison to what the competition spends to rapidly expand their base. There's a big difference between what a few million and a few hundred million can accomplish and how fast they can accomplish it. Our trade-off for savings is speed.

In respect to communicating success, the real issue is blogs aren't suitable. That's why the dashboards are being made. You already know the issue with onboarding in crowds as we spoke about it. It becomes a matter of adding tools.