You're misreading what he's saying. He's saying his role is to take the funds and pay them to a vendor. If he gets a transfer that reads "photography" in the memo, that doesn't mean he's the photographer. He is the person who takes that money and pays the photographer. Same goes for Hive merch. He's not sitting there sewing shirts, he's buying them and paying the manufacturer. He's a volunteer, like all the others.