Value Plan activities happen in countries where we have willing community members to develop activities and broaden our reach. There are some countries where we simply can't operate. The number of countries is expanding. The fact that we got into this Monaco race is monumental as it is; last year about half the participants were cut. We are showing Hive as a brand and promoting it as a place to build on. Aside from the focal points of the car and other activities we also have a strong b2b infrastructure and numerous invitations to conferences, which we never had before. We spoke about this before.

The impact mostly lies in the promotional reach for Hive. Until recently, VP had regular onboarding out of scope because at its inception there were stakeholder concerns over the value of users who are not investors. That is now picking up and we are finding many onboarding gaps, so much so that the conference platform which you see above had to be made. It is now being used for other activities.