We are called just 'Hive'.

We are not called 'The Hive Blockchain' or 'HIVE Blockchain'. Calling us that would be incorrect as this is not our name but various misrepresentations of our name. It is more proper to refer to us as 'the Hive ecosystem'. Where the term 'blockchain' is used in relation to us, it is as a descriptor for the type of technology that we use.

The same goes for this company which provides various mining tech. They are called 'HIVE Blockchain Technologies Ltd'; this is their recorded name on their documentation and no one is contesting that, although some people used to troll them about it.

The word 'Hive' has been used for virtually everything since the invention of private enterprises and bee hives. There are a dozen 'Hive' businesses in any given town.